When it comes to email marketing, the idea is simple: create content that inspires your readers to do something. But for many business owners, developing creative or inspiring content can be a challenge. My best advice is to block out time one or two days per week to brainstorm ideas. Also, always have a piece of paper ready when an idea strikes you — some of my best ideas come at times when I least expect them. Be sure you are able to capture topics your audience will find interesting. Try to list several topics at a time so you aren’t trying to develop your content when your newsletter deadline is looming. Be sure to provide value to your readers – don’t make your newsletter all about your new products. Show your expertise and share information. If you provide valuable content, the reader will remember and will possibly become a customer. You can offer a special or a product highlight but also offer a helpful tip or advice.
If you are completely overwhelmed with the idea of creating content, consider hiring a writer or someone who can help you transform your ideas into articles that inspire action. I believe that outsourcing help can definitely be worth the investment if it is how your message will get out. Constant Contact has created a useful guide that will help guide you through the process of creating content and how to get through some of the hurdles. The most important task is to just get started. Once you get your first newsletter out, you will find the following one’s just get easier.
